The Impact of Social Media on Perceptions: Insights from Manvita Kamath
With a Kannada-Marathi bilingual, a direct OTT release — which is still rare for the Kannada film industry, and yet another full-fledged Kannada theatre release slated for later this year, actress M...
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With a Kannada-Marathi bilingual project, a rare direct OTT release for the Kannada film industry, and the anticipation of another full-fledged Kannada theatre release later this year, actress Manvita Kamath is busy exploring various mediums within the world of cinema. In a conversation with Bangalore Times, she discusses her experiences working in different mediums, the lessons she has learned over the years in the Kannada film industry, and the incredible support she receives from her husband, Arun Pai, and his family since their wedding earlier this year. See excerpts below:

"I enjoy the excitement of appearing on the big screen, but OTT platforms offer access to a completely new audience."

I have always considered myself suitable for various mediums as an actor. While there is nothing quite like the thrill of seeing yourself on the big screen, watching a film in a theatre is a unique experience. I feel fortunate to have been part of movies that had a '125 days' banner displayed at the theatres in the past, although those times have changed. Being an avid OTT viewer, I believe it presents many new opportunities for people. Unlike a theatrical release that may target specific audience segments, OTT platforms cater to a broader and diverse audience regardless of language or location. Currently, I am eagerly awaiting the release of my bilingual project, Chakhamakhi, and my Kannada film, One and Half, as well as another film set for a direct OTT release. I am excited about all three releases.

"I have had moments when I have declined interviews as I felt I didn't have much to share. The rise of social media has changed perceptions about individuals, and sometimes I consider enhancing my presence there."

Manvita Kamath believes in maintaining some level of privacy. Throughout her career, there have been instances where she turned down interviews because she didn't feel she had much to say. She reflects on how the influence of social media has altered people's perceptions and ponders whether she should increase her engagement on those platforms.I used to avoid interviews because I didn't feel I had enough to share as news. Nowadays, with social media shaping people's perceptions, I sometimes wonder if I need to step up my online presence. Unfortunately, what others see on social media is often what they believe to be true. This can overshadow the hard work, discipline, and dedication I put into my craft behind the scenes. My private life may seem non-existent because I don't always showcase it publicly. Despite this, I remain determined not to let negativity affect me.

I deeply value my mentors and loyal friends who have supported me. I am grateful for the unwavering encouragement from my husband Arun and his family. While my mother initially discouraged me from entering the film industry, my husband and in-laws appreciate and celebrate my accomplishments. Reflecting on my career, I realize I was naive for a long time. However, as I grow personally and professionally, I have learned to set boundaries and not allow anyone to take advantage of me. I have distanced myself from individuals who undermine my self-confidence. I am committed to producing quality work and refuse to let negativity dampen my enthusiasm.